Google Analytics Code Generator

Generate tracking code for Google Analytics to monitor your website's traffic and performance.

Google Analytics 4 (GA4) is the latest version of Google Analytics and is now the default and recommended version.

Your Measurement ID starts with "G-" and can be found in your GA4 property settings

Warning: Universal Analytics will stop processing data on July 1, 2023. We recommend using Google Analytics 4 instead.

Your Tracking ID starts with "UA-" and can be found in your Universal Analytics property settings

Google Tag Manager lets you manage various tags (including GA4) from a central dashboard without editing your website code each time.

Your Container ID starts with "GTM-" and can be found in your GTM account

About the Google Analytics Code Generator Tool

This free tool helps you generate properly configured tracking code for Google Analytics to monitor your website's performance and visitor behavior.

Which Analytics Version Should I Use?

  • Google Analytics 4 (GA4): The newest version focused on event-based tracking and cross-platform analysis. This is Google's current and recommended version.
  • Universal Analytics: The previous version that will stop processing data on July 1, 2023. Only use this if you have specific legacy requirements.
  • Google Tag Manager (GTM): Not an analytics platform itself, but a tag management system that can deploy GA4, UA, and other tracking tags through a central interface.

Privacy Considerations:

  • IP Anonymization: Anonymizes visitor IP addresses, helpful for GDPR compliance
  • Consent Mode: Controls cookies based on user consent status
  • Data Retention: Configure how long user-level data is stored in your GA settings
  • Privacy Policy: Always include information about your analytics usage in your privacy policy

Implementation Tips:

  • Place the tracking code in the <head> section of your website to collect data as early as possible
  • For Google Tag Manager, place the second code snippet immediately after the opening <body> tag
  • Test your implementation using Google's debugging tools to ensure data is being collected correctly
  • Consider setting up enhanced measurement in GA4 to automatically track page views, scrolls, outbound clicks, and more
  • Configure important events and conversions based on your business objectives

Privacy Information

This tool operates entirely in your browser. We do not store your tracking IDs or any other information entered. For privacy compliance, always ensure your website has an up-to-date privacy policy that discloses your use of analytics tools.